On-line marketing, branding, trading
The number one reason for many businesses website is,
"to bring in leads and sales"
How can a website compliment my existing sales and marketing?
Search Engine Optimisation (SEO)
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines (Google, Yahoo, Ask) via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.