Think London, the foreign direct investment agency for London, will be launching a number of high profile initiatives during the 2008 Beijing Olympic and Paralympic Games to promote the City as the number one business destination for Chinese companies.
Think London will stage four events in London House, located in Beijing’s Shi Cha Hai district. The house is a joint partnership between the Mayor of London, Think London, the London Development Agency and other agencies, and will represent London’s presence in Beijing during the Games. Chinese business leaders from the investment, telecommunications, creative industries and banking sectors will co-host the events, with VIPs giving key note speeches.
The events will culminate in a special Olympic Handover Ceremony on 24th August when London celebrates becoming the next Host City. Think London will then begin a three month Road to London road show through 11 Chinese cities in an interactive branded London Taxi. The route will start in Beijing and will subsequently visit Shanghai in September, ending in Hong Kong, in late November. This will provide potential investors with the opportunity to hear firsthand about the commercial benefits of London in the run up to the London 2012 Olympic and Paralympic Games.
Michael Charlton, Chief Executive of Think London said: “London presents significant business opportunities for companies worldwide in the run up to the 2012 Games. Think London is perfectly positioned to help these companies benefit from the US$80 billion growth that has been forecast for the city. China is highly regarded as one of the most important economies of the 21st Century. London is already the largest recipient of Chinese foreign direct investment of any city in Europe and the support of Chinese companies will be pivotal to London’s growth.â€
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